At the point when Brahmastra was dispatched with much fanfare in 2018, one anticipated that the film would be out a year later. Although, that didn’t occur because of the heavy-duty VFX and different reasons. At that point, the lockdown in 2020 played spoilsport. It’s 2021 and astonishingly, the shoot is as yet not finished. The shooting was going to wrap up however sadly but lead stars Ranbir Kapoor and Alia Bhatt got infected with Covid-19 in a steady progression. And afterward, most parts of the nation went for another round of lockdown as the cases expanded.
However the shoot is yet to be finished, the producers are already putting the promotional campaign together. In March 2021, Karan Johar’s Dharma Productions, which has produced Brahmastra, presented different promos and creatives for getting certified with the Central Board of Film Certification (CBFC). Between April 1 and April 12, the CBFC passed each one of these promos with a ‘U’ certificate and no cuts.
The group of Dharma Productions had submitted upwards of 10 short teasers from Brahmastra and up to 13 motion posters. Additionally, these have likewise been dubbed in different dialects like Tamil, Telugu, Malayalam, and Bengali, which the CBFC has appropriately passed also.
“The makers have a lot of exciting content and they’ll be revealing it bit by bit through these short teasers. Hence, they might go for an extended promotional campaign. Also, the motion posters will add to the buzz; some of them can be character-introducing motion posters, maybe one for each of the lead cast – Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Mouni Roy, Nagarjuna, and Dimple Kapadia,” said an industry insider.
Meanwhile, a trade expert says, “The best part is that despite these delays, the interest towards the product has not waned. Brahmastra is still one of the most awaited films. And by dubbing the teasers in multiple languages, it’s clear that the makers want to ensure it creates buzz pan-India. Here’s hoping it makes it to cinemas soon, hopefully in 2021.”