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Tuesday, November 29, 2022
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TRAI’s Monthly Report Shows Losing Customer Base For Airtel, Jio, Vi and BSNL

The monthly performance report from TRAI (Telecom Regulatory Authority of India) for July 2022 is available. The study details the month-over-month decline in active subscribers experienced by all Indian carriers. In July 2022, all four carriers had a drop in VLR subscribers compared to June. Airtel remains in second place but has the highest percentage of VLR subscribers, while Jio continues to hold the top spot for most active mobile customers in India.

In total, Jio attracted 2.9 million new customers in July 2022, while Airtel added 0.5 million. Both Vodafone Idea (Vi) and BSNL (Bharat Sanchar Nigam Limited) lost 0.8 million and 1.5 million users, respectively. The number of active subscribers at MTNL (Mahanagar Telephone Nigam Limited) is presently just 0.64 million after a loss of 0.4 million people.

In July, Jio has 382.17 million active users, down from 383.24 million in June 2022. From 357.21 million active users in June to 356.17 million in July, Airtel’s customer base has decreased. The number of VLR subscribers for BSNL and Vi decreased from 57.78 million and 218.67 million, respectively, in June to 57.27 million and 216.92 million.

What do the telcos need to know about this decline in active users? It has an adverse impact on their ARPU (average revenue per user). Jio and Airtel witnessed increases in their subscriber bases, but there was a decline in the number of users who are active and make payments. This implies a negative impact on their ARPU. Vi and BSNL keep losing consumers, which has an adverse effect on their overall income.

Jio now owns 91.88% of the VLR subscriber market, compared to 97.99% for Airtel.

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