Producer Boney Kapoor has opinionated on why the new Hindi adaptations of South Indian movies are failing at the box office. Boney said that films like Vikram Vedha and Jersey come up short on North Indian nativity which is significant to cater the Hindi audience. Boney is producing Mili, a Hindi remake of Malayalam hit Helen that will have Janhvi Kapoor in the number one lead.
In an interview, Boney said that Hindi remakes of South movies are not working since they are ‘copy-pasted’. Refering to Vikram Vedha and Jersey, Boney said that even titles are similar to the first movies. “While remaking South films, one has to add the North Indian nativity to suit the Hindi audience. You have to make a film which will be accepted pan India,” he further said.
Saif Ali Khan and Hrithik Roshan starrer Vikram Vedha which was released in September this year, was able to gather Rs.100 crore around the world.
The directors, Pushkar and Gayathri, who also directed the first, made various endeavors to console audience that the film was ‘completely different’ the Tamil hit. Reportedly, Gayathri had said,“We never felt like we were recreating a scene.
We had long discussions on sets on how to do this scene or that scene. And not once did we think of doing it the way it was earlier. The soul is the same but it’s completely different.”
Agreeing with Gayathri, Hrithik also said, “We were trying to portray Vikram as Saif has played him and Vedha as I have played him. We were actually creating new, not recreating.” The original version of the film featured R. Madhavan and Vijay Sethupathi.
Although, when the film released, the common opinion was that it would interest the audience who had not seen the original. In spite of positive ideas, the film didn’t make stands amazed in the cinema world.
